Healthcare Consumer acquisition
Reach net-new patients before they start searching.
Pulse predicts emerging Healthcare Consumer demand ahead of active search, then helps a full-funnel acquisition strategy reach the right populations earlier.
Healthcare Consumer acquisition begins before someone searches. Pulse predicts who is likely to need care earlier, then helps teams reach that population across the stages that shape the final decision.
- Unique U.S. Healthcare Consumer universe
- 250M+
- Between model refreshes
- 36 hrs
- One-to-one hyper-targeted activation
- 1:1
- Compliance first audience workflows
- HIPAA aligned
What it does
A full-funnel acquisition strategy, not a single channel
Every capability below feeds the same behavioral model, from the earliest signal to the acquisition cost line.
Net new consumer prediction
Identifies people showing early signal consistent with an emerging care need before they've started actively searching.
Earlier influence
Reaches prospective Healthcare Consumers while a decision is still forming, not only once intent is already obvious to every competitor.
One-to-one hyper-targeted activation
Audiences are built and activated on de-identified category-level signal, never on identifiable Healthcare Consumer records.
Channel deployment
Predictions translate into audiences that deploy across the channels a stage of the funnel calls for.
Continuous optimization
Audiences and channel allocation keep adjusting as Pulse refreshes every 36 hrs and outcomes come in, not a one time setup.
CAC improvement
Reaching the right person earlier, with less wasted spend on audiences unlikely to convert, shows up directly in acquisition cost.
Full-funnel strategy
Acquisition works across all four stages
Pulse informs a strategy across awareness, consideration, conversion, and retention, so acquisition can begin before the bottom of the funnel.
Awareness
Introduce a new audience to a provider or procedure before they've started actively searching.
Consideration
Help a prospective Healthcare Consumer evaluate options with relevant educational and comparison content.
Conversion
Convert intent into a scheduled consultation or enrollment.
Retention and next decision
Keep an existing Healthcare Consumer engaged and surface the next relevant care decision.
Privacy and activation
Privacy-safe by construction
Pulse activates audiences using privacy-safe data. No identifiable Healthcare Consumer records are exposed at any point in the process.
Related
Where acquisition connects next
Net-new acquisition is one job Pulse does — here's how it connects to the rest of the Healthcare Consumer relationship.
Grow Existing Patient Relationships
Keep current Healthcare Consumers engaged and surface the next relevant care decision at the right time.
- Retention and reengagement
- Procedure and product affinity
- Loyalty and lifecycle offers
- Preventive care and adherence prompts
Run Campaigns With Agent
Use the Salubrum Agent to manage campaign moves, optimization, and updates with Pulse intelligence.
- Campaign operation powered by Pulse
- Activation preparation and review
- Ongoing response quality monitoring
- Continuous learning from campaign outcomes
Embed Pulse
Bring Pulse intelligence directly inside your own product, platform, or partner experience.
- Partner-branded embedding
- Custom platform level integration
- Extends Pulse to a partner's own customer base
- Custom platform economics tailored to the partnership
Deployment paths
One model, four ways to put it to work
Use Pulse through a guided workspace, Salubrum-operated campaigns, embedded partner experiences, or programmatic API and MCP access.
See who Pulse predicts for your population.
Book a walkthrough and see the net-new Healthcare Consumers Pulse identifies before they start searching.