Full-funnel healthcare growth
One Healthcare Consumer journey. An ecosystem of influence.
Healthcare decisions are rarely created by one advertisement or one channel. Pulse helps teams understand where a Healthcare Consumer is in the decision journey, where influence can still matter, and how the full activation ecosystem contributes to growth.
Build your ecosystem
Explore the funnel, stage by stage.
Select a stage, see the channels that support it, and add channels to a hypothetical ecosystem to see how the journey connects — or what stays disconnected when only one stage is active.
Pulse is not another channel. It is the intelligence connecting them.
Only bottom-of-funnel channels are active. This captures demand that already exists, but there is no visibility into the awareness or consideration that led a Healthcare Consumer here — and no way to build that demand earlier.
Conversion
Convert intent into a scheduled consultation or enrollment.
- SearchPartner supported
Captures active-intent queries at the moment a Healthcare Consumer is ready to convert.
- SMSIntelligence available
Delivers timely, high-intent nudges at the point of conversion.
- Scheduling/enrollmentIntelligence available
Converts intent into a booked consultation or completed enrollment.
Conversion is an outcome, not a starting point.
Healthcare companies need to create awareness, establish trust, influence preference, and pursue action with the right timing. Pulse helps teams understand which part of the journey deserves attention next.
Conversion-only strategy
- Limited to visible, already-expressed intent
- Competes directly for the same in-market Healthcare Consumers as every other advertiser
- Often carries higher channel costs, since demand is bid on rather than built
- Little to no understanding of how a Healthcare Consumer reached the decision
Full-funnel strategy
- Engages earlier decision windows, before intent is fully formed
- Builds category and provider preference ahead of the moment of action
- Coordinates influence across stages instead of reacting at one
- Learns from the complete journey, not just the final step
- Creates more future conversion opportunities to act on
A representative narrative
What a connected journey can look like.
Illustrative Healthcare Consumer journey
A representative narrative, not a claim about any specific Healthcare Consumer, campaign, or measured outcome.
- Step 1
Emerging need
A behavioral and contextual pattern consistent with an emerging care need starts to form.
Illustrative - Step 2
Pulse detects the pattern
Pulse recognizes the pattern against its behavioral model before the person has searched for anything.
Illustrative - Step 3
Awareness
The person is introduced to a relevant provider or procedure through display, social, or connected TV.
Illustrative - Step 4
Consideration
The person compares options using educational and comparison content.
Illustrative - Step 5
Retargeting and search
As intent strengthens, retargeting and search reinforce the message at the moment of active evaluation.
Illustrative - Step 6
Conversion
The person books a consultation or completes enrollment.
Illustrative - Step 7
Lifecycle
Pulse continues to surface the next relevant care decision as the relationship continues.
Illustrative
Build the complete patient-growth ecosystem.
Start with the channels you use today and connect additional stages as your strategy grows.