Evidence
Channel case studies.
One study per channel we activate today, built from client campaign data. Each reports what the media did, how it was measured, and which claims we threw away because they did not survive checking.
Evidence
Results by channel
Every figure is transcribed from the underlying campaign exports and delivery records. No conversion, cost-per-acquisition or patient-volume claim appears in either study.
How these are built
What a case study has to survive
Claims are scoped before they are written. Blended metrics are segmented before they are believed, because adding a channel can reverse a comparison rather than merely shrink it. Rates are aggregate — total clicks over total impressions — never averages of per-row rates. Where a figure is a sample statistic rather than a campaign total, it is named as one.
Each study ships a ledger of the claims that were available in the data and did not hold, and a method-and-limits note stating what the analysis cannot show. Both are on the page in full, because a reader deciding whether to trust the figures needs to see what was thrown away.
See what this looks like on your own channels.
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