Salubrum
Pulse

Predict Healthcare Consumer behavior before the care decision happens.

Pulse, the behavioral model of the U.S. Healthcare Consumer population. Built to understand demand, readiness, behavioral signals, and care decision windows before they become obvious downstream.

300M+

Healthcare Consumer Universe

36 hrs

Model Refresh Cycle

Privacy-safe

Activation

API + MCP

Infrastructure

Signals In

DemandReadinessCare PatternsHousehold ContextEngagementLifecycle Movement
Pulse

Behavioral intelligence

Surfaces Out

AudienceTimingChannelNext Action

Learning loop

How Pulse thinks

Pulse turns Healthcare Consumer behavior into a changing view of intent, readiness, and opportunity.

01

Observe

Behavioral, healthcare, household, engagement, and lifecycle signals enter the model.

02

Infer

Pulse estimates demand, readiness, and emerging care decision windows.

03

Prioritize

Healthcare Consumer populations are ranked by relevance, timing, and opportunity.

04

Activate

Audiences and recommendations move into campaigns, products, or partner workflows.

05

Learn

Observed outcomes inform the next round of audience and decision intelligence.

What feeds the model

Claims RecordsConsumer RecordsSocial Determinants of HealthHousehold ContextCare PathwaysAccess and GeographyEngagement HistoryClinical and Behavioral SignalsPlan MovementProduct and Procedure Affinity

Pulse is built on category-level behavioral signal, not identifiable Healthcare Consumer records. It does not expose, sell, or output identifiable individual-level Healthcare Consumer data.

Pulse in action

From behavioral intelligence to a campaign decision.

Pulse powers the Salubrum Growth Engine — live audiences and next best actions.

Explore the Salubrum Growth Engine
Salubrum Growth Engine

Beyond acquisition

Healthcare Consumer acquisition is the first wedge. Pulse is built for the full lifecycle.

Reusable behavioral infrastructure for Salubrum's own products and its embedding partners.

Acquire
Engage
Retain
Reactivate
Measure

Build around the decision before it happens.

Use Pulse through Salubrum or bring its behavioral intelligence into your own healthcare product or workflow.