Pulse
Predict Healthcare Consumer behavior before the care decision happens.
Pulse, the behavioral model of the U.S. Healthcare Consumer population. Built to understand demand, readiness, behavioral signals, and care decision windows before they become obvious downstream.
300M+
Healthcare Consumer universe
36 hrs
Model refresh cycle
Privacy-safe
Activation
API + MCP
Infrastructure
Signals in
Surfaces out
How it differs
Most tools tell you what happened. Pulse is built to understand what happens next.
Healthcare increasingly competes for the Healthcare Consumer before a care decision is made. Most growth systems begin optimizing after budget has already been deployed. Pulse is designed to identify emerging demand and approaching care decision windows earlier.
Before spend
Identify who is becoming relevant.
During activation
Learn which populations are actually responding.
After interaction
Feed behavior back into the next decision.
Learning loop
How Pulse thinks
Pulse continuously turns Healthcare Consumer behavior into a changing view of intent, readiness, and opportunity.
Observe
Behavioral, healthcare, household, engagement, and lifecycle signals enter the model.
Infer
Pulse estimates demand, readiness, and emerging care decision windows.
Prioritize
Healthcare Consumer populations are ranked by relevance, timing, and opportunity.
Activate
Audiences and recommendations move into campaigns, products, or partner workflows.
Learn
Observed outcomes inform the next round of audience and decision intelligence.
Behavior dimensions
One model. Multiple dimensions of patient behavior.
Pulse is designed to interpret the signals surrounding a healthcare decision, not just the conversion at the end of it.
Demand
Where Healthcare Consumer interest is forming before it turns into an obvious conversion signal.
Readiness
Which populations appear closer to taking action.
Care decision windows
When intervention is more likely to matter.
Audience intelligence
Which Healthcare Consumer populations should be prioritized, tested, expanded, or retired.
Lifecycle movement
Where acquisition, retention, reactivation, and engagement opportunities are emerging.
Channel intelligence
How audience behavior should influence activation and channel decisions.
Interfaces
One intelligence layer. Multiple ways to use it.
Pulse can power the Salubrum Growth Engine, operate through Agent, appear inside partner products, or be queried directly through API and MCP access.
Salubrum Growth Engine
A visual operating environment for audiences, campaign learning, insights, and next best actions.
Explore Growth EngineAgent
Let Salubrum actively manage campaign moves, optimization, and updates using Pulse intelligence.
Explore AgentPulse
Behavioral intelligence model
Embedded Intelligence
Make Salubrum-powered growth intelligence appear natively inside a partner platform.
Explore Embedded IntelligenceAPI + MCP
Direct access for agencies, systems, and customer owned agents that need Pulse audiences, target lists, readiness signals, and recommendations while executing elsewhere.
Explore API + MCPPulse in action
From behavioral intelligence to a campaign decision.
Pulse powers the Salubrum Growth Engine, where Healthcare Consumer behavior becomes live audiences, performance intelligence, weekly learnings, and next best actions.
Identify emerging Healthcare Consumer audiences
Measure which populations are actually responding
Turn campaign behavior into the next targeting decision
Beyond acquisition
Healthcare Consumer acquisition is the first wedge. The intelligence layer is broader.
Pulse is being built as behavioral infrastructure across the healthcare lifecycle.
The same behavioral model can support growth, retention, engagement, discovery, activation, reactivation, measurement, and lifecycle intelligence as the platform expands.
Built for healthcare intelligence.
Privacy-safe
Pulse is designed around privacy-safe Healthcare Consumer intelligence and activation rather than exposing raw Healthcare Consumer records.
Continuously refreshed
The Healthcare Consumer universe is refreshed every 36 hours so behavioral intelligence can evolve with the market.
Built to embed
Pulse supports applications, APIs, platform integrations, and AI driven workflows.
Build around the decision before it happens.
Use Pulse through Salubrum or bring its behavioral intelligence into your own healthcare product or workflow.