About Salubrum

Most healthcare decisions are made long before a patient shows up.

Salubrum exists because healthcare organizations meet Healthcare Consumers only after a need has become obvious — and by then the decision that mattered has already been made somewhere else.

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Pulse

Signal before the visit

Identities: 300M+
Refresh: Every 36 hrs
Activation: One-to-one

Why we exist

The system sees demand last

HealthPass began with questions about access, cost, and navigating care. Working on those problems led us to an earlier one: how people decide which care to seek in the first place.

That question became Salubrum. We first built tools for healthcare acquisition, then developed Pulse to help organizations understand the behavioral signals that precede a care decision. Today, that intelligence reaches teams through our own products and partner integrations.

Healthcare is built to respond. We think it can be built to anticipate — understanding demand earlier, with Healthcare Consumer privacy built into the model rather than applied afterward.

The arc

From HealthPass to Pulse

The people, programs, and product decisions that shaped Salubrum.

2021–2023
HealthPass
The first chapter starts with access
The company begins as HealthPass, exploring how technology could help people navigate care across borders. Early support from Metta World Peace and healthcare operators gives the founders room to test the problem from the Healthcare Consumer's side.
Source: HealthPass retrospective
2023
Evolution
HealthPass becomes Salubrum
The HealthPass brand is retired as the company moves upstream: from helping people navigate a care decision to helping healthcare organizations see when those decisions are beginning to form.
Source: Company update
2024
NEXT Canada
A sharper founder and company thesis
Through the NEXT 36 community, Salubrum sharpens the company thesis, builds its Canadian founder network, and turns the early healthcare-access work into a commercialization strategy.
Source: NEXT 36
2025
Product
The Growth Engine takes shape
The early work becomes a healthcare commercialization engine: one workspace for finding relevant Healthcare Consumer populations, activating campaigns, and learning from the outcomes.
Source: Product preview
2025
Forum Ventures
Forum Ventures backs the company
Forum Ventures backs Salubrum in fall 2025. The investment funds the shift from a single growth product toward the behavioral model underneath it.
2025
Draper
The model is pressure-tested for scale
Draper House Americas pushes the mission, market, and infrastructure story to be more precise. Salubrum wins its 2025 cohort and earns a place in Draper's Hero program in Palo Alto.
Source: Draper reflection
2026
Pulse
Pulse becomes the centre of the company
Salubrum is reframed around the behavioral model itself: one intelligence layer supporting products, campaigns, APIs, and autonomous workflows.
Explore Pulse Source: Pulse launch
2026
Nitra
From product to embedded infrastructure
The next arc is distribution. Salubrum is building with Nitra to bring Pulse into the systems healthcare organizations already use, alongside the Growth Engine, Agent, API, and MCP access.
See embedded intelligence