Osama Usmani
Co-founder and CEO
Osama leads Salubrum's product and go-to-market strategy, drawing on a background in healthcare marketing and audience data to shape how Pulse is positioned and deployed for providers and partners.
Behavioral Intelligence for Healthcare Growth
Find demand.Activate campaigns.Grow patient volume.
Salubrum uses Pulse to find where Healthcare Consumer interest is forming, build the right audiences, launch one-to-one hyper-targeted campaigns, and keep optimizing them as demand moves.
300M+
unique Healthcare Consumer universe
1:1
hyper-targeted activation
36 hrs
refresh cycle
Backed by
Salubrum dashboardpowered by Pulse
Overview
Audiences
Results
Insights
Results
See which patients are responding
Audience performance, reach, and engagement quality in one campaign view.
Learning live
1.36M
Total impressions
338K
Unique reach
346
Engaged visits
4
Healthcare Consumer groups
Audience performance ranking
Which Healthcare Consumer populations are engaging most deeply.
Career-driven segment
95
Post-weight-loss segment
90
Value-conscious segment
72
Early-interest segment
60
Top groups become the next budget and creative priority.
Where your campaign reaches
Impression volume by state across active audiences.
Impressions1K5K20K60K120K+
Deidentified cohorts
Launch-ready audiences
Weekly learning
live
Audience scoring
95 top score
Ready to launch
cohorts built
Built for activation
Intelligence that is ready to launch.
Salubrum does more than surface demand. We turn Pulse predictions into secure audience pipelines, live campaign activation, and a learning loop your team can actually use.
predictpipeactivate
Secure audience pipeline
Audiences are pipelined directly into activation without exposing identifiable Healthcare Consumer records.
audienceplanlaunch
Ready to launch
Pulse predictions become audiences, channel plans, and campaign steps your team can ship.
one-to-one
cohort lock
One-to-one targeting
Campaigns are built for hyper-targeted activation without making the planning burden yours.
Pulseengine
outcomes
campaign data
better targeting
Learning loop
Real campaign outcomes improve future targeting across clients, campaigns, and channels.
Pulse
One model, built into every patient growth surface.
Claims records, consumer analytics, social determinants, and engagement behavior feed Pulse. Salubrum turns those predictions into guided workspaces, operated campaigns, partner products, and AI-ready workflows.
Signals in
Claims records
Care usage, condition patterns, and market movement.
Consumer analytics
Life stage, household, and purchase context.
Social determinants
Access, geography, and community-level pressure.
Engagement behavior
Campaign response, content interest, and channel signal.
Signals inBehavioral signals
OutputsAudiences and timing
Model readsPatient readiness
Access pathsProducts and workflows
Pulsepredictions
Selected surface
Salubrum Growth Engine
A clear operating view for marketers reviewing where Healthcare Consumer demand is moving and what to launch next.
Guided workspaceGrowth Engine subscription
Explore Salubrum Growth EngineSurfaces out
Salubrum Growth EngineGuided workspaceInspect audiences, compare opportunities, launch campaigns, and capture weekly learning.Growth Engine subscriptionOpen pageAgentCampaign operatorLet Salubrum manage campaign moves, optimization, and updates using Pulse.Monthly engagementOpen pageAPI + MCPData accessQuery Pulse audiences, target lists, readiness signals, and recommendations.Consumption basedOpen pageEmbedded IntelligencePartner platformSurface Pulse powered growth intelligence inside a partner platform.Custom platform economicsOpen page
Salubrum Growth Engine
Everything needed to design, launch, and optimize patient growth campaigns.
Salubrum turns Healthcare Consumer intelligence into audience creation, activation planning, campaign management, and performance learning.
Audience
Intelligent patient audience creation
Build high-intent Healthcare Consumer audiences from claims records, consumer analytics, social determinants, and engagement behavior.
Learn moreClaims96%
Consumer88%
SDOH80%
Engagement72%
Launch-ready audience
Optimization
Optimization around patient growth signals
See which audiences, geographies, and touchpoints are moving engagement quality, then feed that learning into the next campaign wave.
Learn moreReach
338K
Quality
95
Visits
346
Campaign management
Simplified launch and management
Turn Pulse predictions into launch ready audiences, channel plans, and activation steps without making your team stitch the system together.
Learn more1
Predict
2
Build
3
Launch
Reporting and analytics
Fast patient measurement
Track reach, engagement quality, geography, audience performance, and the next optimization decision in one campaign view.
Learn moreEngagement trend
Media packages
Patient growth channel packages
Use recommended media mixes for awareness, consideration, conversion, and retention instead of starting every plan from zero.
Learn moreDisplay
CTV
Audio
Search
Channels
A channel roadmap across the patient growth funnel.
Live activation starts with display, search, and paid social. The channel roadmap expands into video, audio, and direct mail, with reporting and workflow layers supporting the mix behind the scenes.
Channel mix
Hover a channel
Explore how each activation channel maps to the Healthcare Consumer growth funnel and where it is live today.
Reporting, optimization, and embedded workflow layers sit underneath this mix. They are how the channel strategy learns and gets distributed, not channels themselves.
Evidence
Channel case studies.
Measured results from the channels we activate today, reported alongside the claims that did not survive checking.
What Pulse sees
A living model of the U.S. patient population.
Pulse learns from claims records, consumer analytics, social determinants, engagement behavior, and other category-level signals, refreshed every 36 hrs.
PulseSignal layer
Process
How Pulse works.
Pulse loop
A continuous loop that turns signal into audiences, then learns from campaign outcomes.
01
Observe
Pulse observes category-level behavioral signal across the U.S. Healthcare Consumer population.
02
Predict
Pulse turns observed signal into predictions about emerging Healthcare Consumer need.
03
Activate
Predictions are translated into one-to-one hyper-targeted activation across the channels that matter.
04
Learn
Outcomes feed back into the model and improve future predictions.
What Pulse sees
Pulse signal map
Pulse reads Healthcare Consumer signals across the U.S. Healthcare Consumer universe with privacy-safe individual-level granularity, then turns those patterns into audiences ready for activation.
Pulse activates audiences using privacy-safe data. No identifiable Healthcare Consumer records are exposed at any point in the process.
Try it
Explore a Pulse prediction
Define a Healthcare Consumer behavior, geography, or commercial objective and see how Pulse translates it into an actionable population.
Illustrative, not live Pulse output
$
Minimum $1,000/month
See the high-intent consumer audience and projected campaign performance.
About Salubrum
The behavioral intelligence layer for healthcare.
Salubrum was created around a practical healthcare problem: organizations often try to reach and support Healthcare Consumers only after their needs have become obvious. By that point, many of the decisions shaping provider choice, treatment interest, plan selection, engagement, and long-term Healthcare Consumer value have already begun forming outside the formal care system.
We initially approached this problem through Healthcare Consumer acquisition, building tools to help healthcare organizations identify and reach relevant Healthcare Consumer populations more effectively. That work evolved into Pulse, a frontier behavioral model of the U.S. Healthcare Consumer population built on more than 300 million privacy-safe Healthcare Consumer identities and refreshed every 36 hours.
Today, Pulse helps healthcare organizations understand how Healthcare Consumer decisions form before they become visible, then turn those predictions into action through guided workspaces, embedded partner experiences, APIs, Salubrum-operated campaigns, and AI-ready workflows. Healthcare Consumer acquisition remains our first commercial wedge, but the underlying intelligence is designed to support a broader range of decisions across growth, engagement, lifecycle, navigation, healthcare commerce, and autonomous systems.
Salubrum has been supported by early-stage investors, operators, and accelerator communities across healthcare and technology, including Forum Ventures, Coeus Collective Ventures, NEXT Canada, and Draper University. Their backing has helped us evolve from an initial healthcare growth product into a broader behavioral intelligence infrastructure company.
We believe many of the most important healthcare outcomes are shaped before a Healthcare Consumer enters the formal care system. Our job is to make those early signals understandable, predictive, and actionable.
Leadership
The team building Salubrum.
LinkedIn
Ayman Shaikh
Co-founder and CTO
Ayman leads engineering and data science at Salubrum, building the systems and models that power Pulse behavioral intelligence.
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